Who are we?

Mission :  The ultimate goal at Russell Hoops is to allow participants the opportunity to maximise their potential, while promoting the importance of youth basketball as a vehicle to build character, discipline and self-esteem.

Russell Hoops is an independent youth basketball organisation based in Hertfordshire that provides expert coaching to girls and boys between the ages of 7 to 18 years old.

They have an experienced coaching team who are extremely passionate and dedicated to the development of all their players. Since 2011, Russell Hoops has developed hundreds of National League players (in over 10 different clubs!) , as well as county, regional and even National Team Players.


Their program was launched in 2011 and designed for developing fundamental skills, sportsmanship and to positively influence youth through basketball.  They provide and run weekly Skills Academy sessions, Holiday Camps, Elite Camps, and unique skill-specific basketball clinics.  They have a great reputation in the local community through delivering coaching in over twenty five primary and secondary schools and colleges throughout Hertfordshire.


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